Omnicom Media Group MENA has restructured its specialist agencies to bring them further ‘under one roof’ in response to advertisers’ demand for integrated services.
Expertise from Resolution, Accuen, Annalect and Fuse will be integrated into OMG’s lead agencies OMD and PHD and will be overseen by group executive director Dimitri Metaxas, the managing director of Resolution.
The agencies will retain their names and exist as their own entities, the network has said.
Elie Khouri, CEO of Omnicom Media Group MENA, said: “As advertisers demand increasingly integrated solutions that synergise all media disciplines, including specialist ones, Omnicom Media Group MENA has reorga
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