Ramsey Naja is chief creative officer at JWT MEA
“One day, some nerdy archaeologist with a fixation on trivia will write a thesis on advertising awards. You’d have to love the guy’s travel request. It would read like a novice copywriter’s script: “Pristine beach/ski slopes/gorgeous city etc.” And you couldn’t blame him: advertising festivals happen in glorious locations. New York, Cannes, Prague, Singapore… oh, and Mzaar-Kfardebian, Lebanon. And Dubai.
Until the Dubai Lynx happened, the business of award shows had been pretty straightforward: a bunch of people judge and reward their competitors’ work, based on how jealous they would have been if it were someone else’s
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