“Today, with AI, brands can not only predict customer actions but also anticipate their needs, preferences, and emotions," said Frans Riemersma, author and MarTech influencer.At a partner event in Dubai, Ogilvy One and Progress shared exclusive insights on using AI to enhance customer engagement.
Ogilvy One, known for its next-generation business, brand, and customer value services, teamed up with Progress, a leader in AI-powered digital experiences and infrastructure software, to shed light on how Gen AI technology can be used to design impactful digital experiences.
The event featured several high-level discussions, attended by industry experts and marketing professionals.
“The partnership between Ogilvy One and Progress is a powerful example of the potential that can be unlocked by integrating digital transformation and cutting-edge AI technology,” sa
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