Says market ‘moving from illness to wellness’; public health, health and wellness brand spends expected to match those of pharma in 18 months
Memac Ogilvy Group announced the official launch of healthcare specialist agency Ogilvy CommonHealth Middle East and North Africa at an event in Dubai on 24 September. The event marked the launch of the Dubai office of the global offering.
From the hub of Dubai, supported by an existing office in Turkey (Istanbul), the unit will service needs of pharmaceutical companies, consumer companies focused on health and wellness brands, and governments engaging in public health communication across the region.
The offering will draw upon the streng
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