Read more: Dany Naaman discusses the Emirates pitch.
Dany Naaman has been CEO of Havas Middle East since February. Prior to that, he headed up Havas Media in the region. He holds some views you wouldn’t expect to hear from the head of an agency, and he is refreshingly frank about expressing them. He neither avoids awkward topics nor trots out the run-of-the-mill answers many other marketers recite by rote.
Take his approach to giving advertisers what they want, for example.
He says that while other agencies are doing their best to be one-stop shops for their clients, some things are best left to other experts – such as building back-end sales solutions, for example. That’s not what agen
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