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Nike has welcomed former marketer Nicole Hubbard Graham back to the firm after two years’ absence, appointing her as chief marketing officer.
She succeeds Dirk-Jan Van Hameren, a former Olympic cyclist, who will retire next summer after 31 years with the company, Nike said. He was promoted to the top marketing job in 2018.
She takes on the role on 2 January next year, leading Nike’s global marketing team and all aspects of the giant’s marketing output.
Hubbard Graham will report to Heidi O’Neill, Nike’s president, consumer, product and brand.
She left Nike in 2021 after 17 years at
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