By Ewen Cameron, founder and CEO of Berlin Cameron, a VMLY&R company.
If your Twitter feed isn’t overflowing with jokes about the demise of NFTs, then you probably haven’t checked in over the last month.
The NFT market has taken a nosedive in both value and activity. While no one feels sorry for someone with a worthless jpeg, does that mean the space is dead for brands? That the metaverse and Web3 were just bubble ‘shills’ with no long-term purpose or viability?
Absolutely not.
In fact, the significant decline in financial speculation around NFTs and the metaverse, while painful for some, is a net positive for brands. It shifts the focus from the distraction of ‘get
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