As part of the NFL’s Global Markets Program, the 49ers expand to their third international market and solidify a reputation as one of the most recognisable sports brands in the world.The National Football League’s (NFL) San Francisco 49ers has obtained marketing, fan engagement, and commercial rights in the United Arab Emirates (UAE), becoming one of three clubs with activation rights in the UAE as part of the NFL’s Global Markets Program.
The deal follows after more than three years of the team’s growth and success in the United Kingdom (UK) and Mexico, in which the 49ers claims to have grown their fan base by at least 50 per cent in each market.
By entering the UAE, the 49ers aims to further their commitment to growing the game of American football internationally.
In alignment with the NFL, the 49ers believe there is significant potential to expand their fanbase,
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