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Shantelle Nagarajan
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Nezo Salt says ‘look before it’s too late’ with Pinktober campaign

Shantelle Nagarajan
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Nezo Salt, in partnership with Hikaya Media Agency, takes over the UAE, Qatar and Bahrain with its Breast Cancer Awareness Month campaign.

Nezo

Nezo Salt has partnered with Hikaya Media Agency to oversee the media presence of its 2025 breast cancer awareness campaign.

Running from 1 – 31 October 2025, the campaign celebrates both Pink October and Nezo’s Himalayan Pink Salt. Targeted towards women who choose Nezo every day, to also choose herself.

“As a brand built on purity and care, it was natural for us to extend that promise to women’s well-being,” said Pujha Patankar, Marketing Manager – Middle East, Nezo Salt.

The campaign paints the region pink through a combination of mass visibility and hyper-local engagement in the UAE, Qatar and Bahrain.

“The colour pink connects our product to a cause,” said Patankar. “


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Tags:Al Jalila FoundationBahrainBreast Cancer Awareness MonthCarla DuarteHikaya Media AgencyJad Al KadiNezo SaltPinktoberPujha PatankarQatarUAE
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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