TBWA\RAAD announces the official launch of NEXT, the Middle East’s first creative-led innovation consultancy designed to shape the future of brand experiences today.
Powered by TBWA—The Disruption Company—which has been named on Fast Company’s list of most innovative companies in the world for the fourth consecutive year in 2022, NEXT connects emerging tech with a deep understanding of culture and brands to disrupt the traditional approaches to customer experience thinking and unlock business and brand opportunities.
NEXT will merge insight and creativity with innovation and emerging technology to create new customer experiences and unlock opportunities for brands and businesses.
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