As the only large international communications agency to have its regional headquarters in Abu Dhabi, Edelman Middle East announced that it is one of the first to have opened its head office in the capital’s Yas Creative Hub, kickstarting the transition of twofour54 from Khalifa Park to Yas Island.
In 2008, Edelman Middle East began its journey in Abu Dhabi with two people and has since grown exponentially with offices in Dubai and Riyadh. Over the last year, a number of senior hires have further accelerated its growth ambitions for the region. The move by Edelman to Yas Creative Hub is a further sign of the firm’s investment in the capital in terms of hires and knowledge transfer. It underlines the pride with which the firm views its history and partnership with the Emirate over the last 15 years.
Located opposite the Etihad Arena and just across the road from Yas Bay Waterfront, the capital’s vibrant entertainment and food district, twofour54’s Yas Creative Hub is the first purpose-built development for the media, entertainment and gaming sectors and, along with Edelman, will be home to more than 600 companies.
A 270,000 sqm. development, Yas Creative Hub is the first purpose-built development for media, creativity, and gaming in the region and home to the flexible workplaces of the future with a connected, walkable campus, sustainable landscape design, an amphitheatre, studios, and production facilities. It will soon be home to a diverse group of global companies, local and independent businesses, young talent, and freelance professionals.
Mazar Masud, Head of Abu Dhabi at Edelman, said: “As our regional HQ, we’re proud to call Abu Dhabi our home and further show our commitment by investing in a new office at Yas Creative Hub. We have come a long way since our humble beginnings in 2008. This move is an exciting new chapter for Edelman in the Middle East, and we’re inspired to ensure it is a successful one, positively contributing to the success of Abu Dhabi. With the support and partnership of our clients, colleagues and industry peers, we look forward to the opportunities ahead.”
Maha Al Jneibi, director of real estate development at twofour54, said: “We are very pleased to be welcoming Edelman to Yas Creative Hub, Abu Dhabi’s new iconic home for media, creativity, and gaming. With Yas Creative Hub’s official opening looming ahead, we are glad to be sharing this momentous occasion with one of our long-standing partners, as we both begin a new chapter in a destination that encourages and inspires creativity, innovation, and entrepreneurship. We are certain that Yas Creative Hub, along with our 600+ partners, will be immensely and positively contributing to Abu Dhabi’s success as the region’s beacon for the creative industries.”