Each year, WARC tracks the results of the top global and regional award shows for creativity, media and effectiveness for the WARC Rankings, the ultimate benchmark for advertising.
To assess how often creative work is also effective, and to uncover the main characteristics of ideas that are highly awarded for both creativity and effectiveness, WARC has analysed the results data from the creative and effectiveness awards shows tracked by WARC Rankings between 2015 and 2019. The findings are now published in WARC’s latest research, The Health of Creativity.
Amy Rodgers, managing editor, research and rankings, WARC, comments: “There’s been a lot of discussion around the effect of sh
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