A new digital platform has been launched which brings together more than 30 resorts from globally renowned brands including Rixos, SO/ and Swissôtel.
ALLinclusive-collection.com plans to expand to over 50 resorts in the next three years, from these leading brands and others, including Hyde, Mondrian, SLS and Fairmont.
The concept builds on the success of Rixos – a leader in the all-inclusive market, which has resorts in the UAE, Turkey and Croatia.
The “all-inclusive, all-exclusive” idea forms the foundations of the ALL Inclusive Collection’s experience pillars, which help to ensure each resort delivers an exceptional quality experience every time.
All aspects of a guest’s stay, from food and drink to activities and entertainment, are included in the price of the booking – a key differentiator from others in the market.
Over the next 18 months, over ten resorts will join the platform, including Swissôtel Sharm el Sheikh, with 1,350 rooms, a water park, multiple dining, beach club and entertainment facilities and Hyde Bodrum, an adults- only experience with 211 rooms, six restaurants and bars and a unique pool at the centre of the resort which will be programmed with a series of pop-ups and live performances.
Gaurav Bhushan, Co-CEO of Ennismore, said: “Building on the incredible success of Rixos led by its founder, Fettah Tamince, the launch of ALLInclusive-Collection.com comes at a time when demand for all-inclusive stays is stronger than ever.
“By leveraging this demand and curating the best resorts from leading brands, ALL Inclusive Collection is set to be a global market leader in the luxury all-inclusive business, with a strong pipeline globally.”
The international expansion of the all-inclusive business continues to grow across Europe, the Middle East, Africa, Turkey, Asia, Central America and the Caribbean, with 15 all-inclusive resorts across Accor and Ennismore brands currently in the pipeline.
