From left: Esteve Calzada, CEO of Al-Hilal Club Company; Michael Dyke, CEO of New Murabba.New Murabba, a PIF company, has signed a sponsorship agreement with Saudi Arabia’s Al-Hilal Club Company.
Through this sponsorship, the New Murabba logo will be prominently featured on the lower chest area of the kits worn by Al-Hilal Women’s First Football Team and Al-Hilal’s Male Youth Teams.
The agreement was signed by Michael Dyke, CEO of New Murabba, and Esteve Calzada, CEO of Al-Hilal Club Company.
“Al-Hilal represents excellence and legacy in Saudi football,” said Dyke. “This sponsorship is a step forward in supporting the Kingdom’s ambitious sports ecosystem, in line with Vision 2030.”
Dyke further explained that New Murabba’s support of youth and women’s football shows that, “we are not only investing in the future of Saudi sport, but we are also setting the stage for future generations.”
View this post on Instagram
Al-Hilal’s CEO Calzada also expressed enthusiasm over the sponsorship with New Murabba. He noted that the deal brings together two entities with deep historical roots, reflecting a solid legacy and a forward-looking vision grounded in leadership, excellence, and ambition.
Calzada also emphasised that this sponsorship supports one of the board’s key goals: Diversifying investments and seizing available opportunities.
Echoing this, Dyke said: “We hope this sponsorship showcases the harmony between New Murabba’s vision and the momentum of sports in Saudi Arabia.”
Finally the sponsorship aims to support New Murabba’s vision of representing the company’s rich history and bright future, making it a hub for creativity, sports, and entertainment.
“Together, we’re creating unforgettable experiences, enriching lives, and powering ambitions,” Dyke concluded.
