Media Blends is rolling out a new and exclusive Digital Out of Home (DOOH) network across YAS Island and Al Saadiyat Island in Abu Dhabi.
The media solutions agency has joined forces with Abu Dhabi landmark YAS Island and the globally-renowned master planner and operator MIRAL.
Split into two phases, the initiative brings to the market a digital screens network that will help advertisers reach millions of travellers and residents visiting the islands every year.
Figures show that Abu Dhabi is home to around 2.9 million people, while 22.3 million travelers passed by Abu Dhabi Airport in 2018 and 11.35 million international visitors to Abu Dhabi were recorded in 2019.
In the same year, 51
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