Papa Johns has launched its first collection of collectable and greener NFTs, also known as non-fungible tokens, as part of the metaverse’s biggest ever NFT giveaway globally. The NFTs also feature, for the first time, in the second drop of Papa Johns’ Papa X Cheddar marketing campaign.
The collection of 19,840 NFTs will drop nine on-trend bag designs inspired by the pizza delivery hot bag, on several dates throughout March.
With names such as ‘Papa 1984’ and ‘Papa Cheese Melt’, all are available in three brand colourways and feature in the re-run of the Papa X Cheddar film and social campaign.
Marking its first foray into the NFT space, Papa Johns is aiming to gift pizza fans worldwide a slice of the NFT hype. Fans simply need to scan a QR code on a pizza box leaflet for details of how to redeem the must-have meta-fashion accessory.
Tapan Vaidya, CEO of Papa Johns’ UAE comments: “There is a lot of global hype surrounding NFTs right now, but not everyone understands what they are or how to get one. That’s why Papa Johns is delighted to be bringing NFTs into the mainstream, making them available for pizza fans, digital art collectors and meta-professionals alike. In the time it takes to order a pizza, people can get their hands on one of nine uber-cool NFT hot bag designs.”
The NFTs were created by professional NFT designer Tom Hoff, based in Spain, and artist Ash Sketch from London’s Central Saint Martins, who both took cues from the delivery driver hot bag and 2021’s Papa X Cheddar campaign. This ironic collaboration took one of the world’s favourite cheeses and elevated it to fashion status with its own streetwear collection.
Papa Johns’ NFT Hot Bags have been minted on Tezos, an energy-efficient blockchain, which means the NFTs are also energy-efficient.
Papa Johns’ new Cheddar range includes 4 tasty pizza, 2 delicious Papdias, and 2 sides and are available to order on 600520001, or through the Papa John’s UAE app.
Credits
The campaign assets were done by the UK based agency: Atomic London
NFT Hot Bag Designers: Tom Hoff and Ash Sketch
