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McDonald’s launches McCafé’s For Every Beat of the Day


McDonald’s in the Gulf has launched McCafé’s new brand platform ‘For Every Beat of the Day’ to refresh consumers’ perception of the coffee brand. Deeply rooted in the 24-hour coffee culture, it encapsulates the energy and pulse of the young generation.

The campaign, which was created by Studio M – a Power of One unit by Publicis Groupe – is derived from the insight that young coffee drinkers feel invincible when armed with their go-to coffee in hand.

Tarek El-Kady, Senior Director, Marketing – McDonald’s MEA said: “Our customers’ expectations and coffee drinking habits are changing, we recognised that Gen Z in particul

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