The highly respected Campaign Agency of the Year Awards reward the very best advertising agencies in the region across all disciplines, including creative, digital, media, PR, integrated, and social media.
This year’s edition of the Awards will recognise agencies in four new ‘Agency’ categories and one new ‘People and Teams’ category. The larger category pool was designed to highlight the great work being done in an industry that is ever-changing and evolving.
Here are the new agency categories for the 2024 Campaign Agency of the Year Awards:
Brand Experience Agency:
With several new players in the region focused on brand development, this award recognises agencies specialising in providing the best experiential marketing solutions.
Independent Creative Agency of the Year:
Open to independent creative agencies and agencies that are not majority owned by a holding company or network (less than 49 per cent). Agencies not eligible are those who are either majority, fully backed by or sharing resources with a holding company, or using a holding agency brand name. The scoring for business results has a higher weight in the independent categories.
Independent Media Agency of the Year:
Open to independent media agencies and agencies that are not majority owned by a holding company or network (less than 49 per cent). Agencies not eligible are those who are either majority, fully backed by or sharing resources with a holding company, or using a holding agency brand name. The scoring for business results has a higher weight in the independent categories.
Independent PR Agency of the Year:
Open to independent PR agencies and agencies that are not majority owned by a holding company or network (less than 49 per cent). Agencies not eligible are those who are either majority, fully backed by or sharing resources with a holding company, or using a holding agency brand name. The scoring for business results has a higher weight in the independent categories.
Best Place to Work
The 2024 edition of the Campaign Agency of the Year awards has also opened a new category in its ‘People and Teams’ category.
Titled ‘Best Place to Work’ this award sets out to recognise an agency/agency network that goes above and beyond the norm to foster the most productive and rewarding working environment possible. Judges will look at how companies create cultural diversity, cultivate an inspirational vision and provide purpose, balance, and career development for its employees. Entrants are asked to provide evidence of high staff engagement, retention and a ‘best in class’ approach when judged against agencies globally.
Entries for the Campaign Middle East Agency of the Year Awards 2024 are now open here. The early bird deadline is 1 August.
You can find out more information on the awards here.
