Ana Elisa Seixas, Head of Marketing - MEAI, New Balance, at the New Balance x Koncrete activation.New Balance has launched the 2025 iteration of Grey Days, a month-long celebration of its signature colour.
This May, consumers in the region can look forward to several activations that showcase the brand’s new collection such as the Grey 5k Runs and staggered ‘Grey drops’ over the month.
The initiative’s inspiration comes from how central the colour grey has been to the New Balance identity since the late 1970s. While competitor brands gave athletes and runners shoes in white, that would quickly get dirty, New Balance introduced ‘sneakers that wouldn’t show dirt’ as a solution for urban runners.
The brand kicked off its Grey Days campaign in the region with an activation in Dubai.
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