Omnicom Media Group’s FADI MAKTABI has been named general manager at the network’s newly launched data marketing agency Hearts & Science MENA.
Previously head of strategy for OMD UAE, Maktabi has worked across the group’s MENA network in Dubai and Cairo for nearly
10 years.
Maktabi is expected to build a team of more than 16 over the next few months, initially working
from OMG’s offices in Dubai Media City.
Hearts & Science global CEO Scott Hagedorn said: “It’s terrific to see the tremendous momentum continuing unabated with the expansion in the Middle East. Fadi has an impressive track record and expertise in insights, strategy and innovation, a strong platform on which he ca
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