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NEOM and MBC GROUP form joint venture to establish AAA games studio in the Middle East

MBC GROUP and NEOM signed a joint venture (JV) agreement to establish the first AAA games development studio in the region. Currently being incubated with developers from all over the world, the studio will relocate to NEOM’s Media Hub in 2023 and produce high-production-value games for local, regional and international gamers.

The partnership highlights NEOM’s push to create a new centre for the region’s media and creative industries by establishing a physically and technologically integrated creative media hub focused on gaming, on-screen production, and digital publishing. The AAA gaming studio will form an integral part of the NEOM Media Hub, facilitating the continued growth of th


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