Digital is often referred to as the wild west of advertising, filled with both harmful and high-quality inventory for ad placements.
In this untamed landscape, advertisers strive to reach their audience at scale while avoiding environments that could be damaging to their brand.
Prioritising brand safety is important, as over 50 per cent of consumers have expressed they are likely to stop using a product or service if its ad appears near inappropriate content. But keeping the balance between avoiding certain topics and maintaining scale is a challenging task.
How can you ensure brand safety while effectively reaching your audience, and how can contextual AI help achieve this?
Bran
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