Google’s algorithm is in a constant state of evolution—changing approximately 1,000 times a day. While most of these updates are small and go unnoticed, every so often a significant core update rolls out that shifts the search landscape entirely. March 2025 marks one of those key moments. This update reflects a stronger commitment to elevating original, helpful content while reducing visibility for low-quality, overly automated, or duplicative pages.
According to Google, this update is designed to improve the quality of Search by identifying content that demonstrates experience, expertise, authoritativeness, and trustworthiness—especially in areas where accuracy matters most.
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