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Navigate the storm, don’t just weather it – by Wunderman’s Neil Dawson

We can learn from past recessions, but this is not a typical downturn, says Neil Dawson, global chief strategy officer at Wunderman Thompson

Marketers face a uniquely challenging period of instability and uncertainty – a perfect storm of sharp upward pressure on price and collapsing consumer spending power, combined with ongoing economic and political shocks.

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So, brands and businesses need to plan for uncertainty. But one thing is certain. As with all previous downtur


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