British pop star, presenter and model Myleene Klass is to star in a new ad campaign for Dubai that aims to position the emirate as a desirable place to live.
The campaign, called ‘In Dubai Everyday is an Opportunity’, will be aired on the UK’s Channel 4 during the Dubai Dewhurst Stakes at Newmarket on 16 October.
The fictional film segments, developed by the London-based production company New Moon, will collectively tell the story of four characters whose lives come together in modern and cosmopolitan Dubai. Klass will play the part of a stylish and sophisticated woman who attends a horse race at Dubai’s Meydan racecourse. Her story intersects with that of a taxi driver, a busin
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wow that sounds like a pretty desperate n “needy” attempt
to say the least
Not unlike the film City of Life, why is a London based production company handling Dubai lifestyle. Not exactly original !
Great choice. Although I wonder if she’d have been to Dubai before the filming, otherwise these ideas risk being undermined
lame, to say the least!