With a handful of promotional videos, each gaining more than one million hits on YouTube and a highly-engaged online community of followers, the FIVE Hotel and Resorts group is more than happy to talk about its digital marketing strategies.
It helps when the products you are promoting are ultra-cool luxury hotels. But FIVE’s Director of E-commerce, Ahmed Kheir, is very much a driving force behind the success. He decided to pick YouTube and Instagram as the two main channels for the brand to engage with its millennial-strong audience.
He goes on to explain why these channels are of prime importance – “Access to a large, global and diverse audience who engage in heavy mobile use,
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