Alex Leikikh
Advertising agency Lowe MENA has become MullenLowe MENA following the merger of Mullen in the United States with global creative network Lowe and Partners.
The Interpublic-owned agency’s new brand identity has been created to reflect the positioning of MullenLowe Group as a global creative boutique with a challenger approach delivered through a hyper-bundled operating model.
Alex Leikikh, Global CEO of MullenLowe Group, said: “The creation of MullenLowe Group has given us the opportunity to create a whole new type of global communications network. A network not defined by silos. A network with integrated communications planning built into the model. A network�
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