MRC Saudi - Adspective agreement signing event.MRC Saudi, a measurement and analytics company in Saudi Arabia has partnered with AI-driven advertising solutions provider Adspective to redefine audience measurement and ad personalisation in the Kingdom.
This collaboration merges MRC Saudi’s expertise in media analytics with Adspective’s AI solutions, in an effort to provide advertisers, media agencies, and content owners with unmatched insights into audience behavior, ad effectiveness, and content engagement.
Eng. Bandar Al Mashhadi, CEO of MRC Saudi said: “At MRC Saudi, we are committed to driving the future of media measurement through innovation and intelligence. Our partnership with Adspective represents a major leap forward in leveraging AI to deliver unparalleled audience insights and revolutionise ad personalisation.”
The partnership is built on five key pillars:
- AI-driven scene and audience analytics: MRC Saudi’s real-time data will power Adspective’s AI models, aiming to optimise ad placements dynamically to align with audience behaviors.
- Cross-platform measurement: Advanced data analytics will track audience engagement across TV, digital, and out-of-home media, ensuring holistic campaign performance insights.
- Virtual Product Placement (VPP) – Adspective’s AI will seamlessly integrate with MRC Saudi’s measurement systems, enabling real-time, contextual ad insertions tailored to the viewer.
- Innovation in media analytics – Together, the companies claim to develop new methodologies for predictive modeling, ensuring advertisers stay ahead in an evolving digital landscape.
- Vision 2030 alignment – This partnership supports Saudi Arabia’s Vision 2030, accelerating digital transformation in the media and advertising sectors.
“By integrating our advanced analytics with Adspective’s cutting-edge AI solutions, we are empowering advertisers and content creators with real-time, data-driven strategies that ensure every ad is not just seen, but truly resonates. This collaboration sets a new standard for AI-driven media and advertising in Saudi Arabia,” Al Mashhadi added.
Making the case for the need for AI-powered advertising and media analytics, Rafał Radawiec, CEO of Adspective said: “Advertising is broken because audiences have learned to ignore it. The future belongs to brands that engage viewers, not interrupt them.”
“This partnership isn’t just about measurement — it’s about making ads actually work. With MRC Saudi, we’re bringing AI-driven, non-intrusive advertising to the forefront, helping brands connect with audiences in a way that feels natural, relevant, and valuable,” he added.
CoProduction Salon facilitated the formation of the partnership. It played a key role in ensuring that both companies’ objectives align, facilitating a collaboration that is set to drive tangible results for the media industry.
“We proudly facilitated the alliance between Adspective and MRC Saudi. This partnership blends global tech expertise with local market knowledge, benefiting the regional advertising industry, which is exactly what we aim to do at the CoProduction Salon,” said Heba Korayem, Founder, CoProduction Salon.
With this partnership, MRC Saudi and Adspective aim to set a new standard for AI-driven advertising and media analytics, equipping advertisers and media owners with smarter tools to enhance audience engagement, improve ad performance with real-time insights and maximise revenue through context-aware, AI-powered ad placements.
