Only 8 per cent (UAE) and 15 per cent (KSA) of consumers said they believed that brands are currently making sufficient efforts to combat climate change, according to Havas Middle East’s new report.
The figures indicate that a larger number of UAE and KSA respondents, in comparison, found that brands are not currently making sufficient efforts.
The findings were part of Havas Middle East‘s latest report, ‘Joyful Frugality’. The report is the agency’s latest edition of its periodic Prosumer Report.
Sampling 1,013 people, evenly spilt across UAE and KSA, the study focuses on evolving attitudes towards consumption in the region, as well as the growing trend of mindful spending amo
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
