MMS showcases MBC’s Ramadan line-up in Riyadh event

MBC Media Solutions (MMS), the commercial arm of MBC Group, announced the company’s Ramadan 2023 line-up at its event in Riyadh.

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The event, which was attended by local and international businesses, SMEs, government representatives, and Saudi actors, showcased the full range of offerings available, across MBC Group’s TV channels, radio, digital, and Arabic streaming platform Shahid.

The event also highlighted offerings for Al Arabiya Network and the Saudi Sports Company (SSC), which MMS exclusively represents.

In his opening speech, Ahmed Al Sahhaf, CEO for MMS, emphasised that MBC Group’s unrivalled premium Arabic content attracts millions of viewers from across the Middle East and North Africa (MENA) and beyond, unlocking invaluable opportunities for brands to connect with their audiences.

“We all know by now the impact and reach of Ramadan, and we are proud of our role as MMS in enabling brands to be a part of this special season’s stories and narratives year on year. We are committed to continuously diversifying our offerings and employing the best talents to empower brands to successfully leverage MBC Group, Al Arabiya Network and SSC to best connect with their audiences on a personal and emotional level.”

Highlighting the year’s Ramadan line-up, Zeinab Abu Alsamh, general manager of MBC Studios KSA, said that audiences will witness the return of big format shows featuring some of the Arab world’s biggest film and TV stars such as Nasser Al Qasabi, Abdullah Al Sadhan, Habib Al-Habib, Souad Abdullah, Mohamed Ramadan and Huda Hussein. MBC GROUP’s premium Arabic productions which will across the company’s TV channels, as well as Shahid and various social media channels.

Also during the event, Ahmed Al Qandil, director of growth marketing at Shahid, reaffirmed the streaming platform’s commitment to providing its viewers with endless entertainment through a larger advertising-based video on demand (AVOD) offering.

Multiple Ramadan 2023 titles are set to be made available for free on Shahid through AVOD, including drama series, social programmes, talk shows and comedy titles.

Nadim Samara, COO of MMS, took the stage to explain how brands can leverage Shahid’s expanding AVOD offerings, which unlocks a host of additional opportunities for brands and clients to reach their audiences.

Radio is another impactful tool to reach audiences during Ramadan. Yaser Alshumrani, Content and programme manager of radio for MBC Group, highlighted the significant reach of radio in the Kingdom of Saudi Arabia, before showcasing the Ramadan 2023 programme line-up for MBC FM and Panorama FM.

Finally, Farah Al-Ibrahim, digital content manager at Al Arabiya, presented the Ramadan line-up for Al Arabiya Network and its digital brand, Akthar, while Sultan Al Ghushian, Head of Football at SSC, concluded the presentations by showcasing SSC’s sporting line-up beyond Ramadan, as well as the sponsorship opportunities available for brands.

The special evening also saw MBC stars taking the stage to talk about their experience shooting their soon-to-be-aired shows.