The speakers from left to right: Bruno Bianchini, Ayman Haydar, Husain ElShehabi, Nader Bitar.
Last week, MMP World Wide, the leading premium marketplace provider hosted ‘Programmatic Matters’, a two-part series dedicated to introducing the basics of ad-tech and what needs to be done in order to build a stronger and safer advertising ecosystem.
Publishers came together for a proactive discussion in Kuwait and Dubai to explore the fundamentals of data-driven advertising, as well as tackling the key concerns around brand safety, both in ad placement and the user experience, including the role of the private m
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