The Modern Marketing Association (MMA Global) has announced the preliminary results of their Data Maturity Survey. The UAE survey was launched in partnership with SAS, to explore the levels of data maturity across different organisations.
MMA Global collected input from UAE based companies in various industries to answer how companies are responding to data, the key building blocks of data maturity, the key challenges and roadblocks hinder progress and best practice.
The survey analysed five key areas, data types and usage ROI measurement and attribution, capabilities and skills, compliance and security and data ownership governance and integration.
The key highlights from the preliminary resu
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Tags:UAE survey
