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posted on Oct. 30, 2025 at 5:00 pmOct 30, 2025

MMA Global rebrands as Marketing + Media Alliance to help marketers create value

posted on Oct. 30, 2025 at 5:00 pmOct 30, 2025

In the short term, the rebrand introduces a clear mission, new visual identity and modernised brand architecture to reflect MMA’s purpose-driven focus. In the mid-term, it continues investment in marketing science.

MMA

MMA Global, Inc, the global non-profit industry body is ushering in a new era with a rebrand to Marketing + Media Alliance (MMA), reflecting its evolution into a global community of CMOs and senior marketing leaders united by a shared goal — to advance marketers’ ability to create value.
This shift intends to clarify what MMA stands for: An alliance of action-oriented leaders driving measurable enterprise impact through proven models, frameworks and insights.
Talking to Campaign Middle East about the rebrand, Melis Ertem, CEO of MMA MEA and DACH, said, “By redefining MMA’s identity, we are reshaping industry perception — positioning the organisation not just as a marketing associat

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Tags:brand architecture CEO clarity cmo CMOs Collaboration credibility digital platforms enterprise-value model frameworks Greg Stuart internal communications knowledge Marketing + Media Alliance marketing effectiveness marketing intelligence marketing science marketing transformation Melis Ertem MMA MMA Global models new mission POSSIBLE research reports visual identity

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.