MiQ appoints Wassim Mneimneh as MD

MiQ, a leader in programmatic media has appointed Wassim Mneimneh as the new Managing Director for the MENAT region.

Mneimneh brings over 17 years of experience in the digital media scene, having worked with leading companies such as DoubleVerify, TikTok, Connect Ads and Nielsen.

His career spans diverse roles, beginning with MCN group as a media planner and later contributing to the success stories of multinational corporations such as Nielsen, Tiktok, and DoubleVerify.

He achieved a significant milestone being a key part of positioning DoubleVerify as the go-to measurement provider in the region. 

Mneimneh’s role at MiQ will focus on market expansion, building a formidable presence in MENAT, and fostering strong relationships with both brands and agencies across the region. 

“I am thrilled to embark on this journey with MiQ as their MD for the region. My goal is to not only grow the business, but to establish a solid and impactful presence for MiQ, covering the diverse and dynamic markets of the region. Together, we will navigate new horizons and deliver innovative solutions to our clients.” said Mneimneh.

MiQ is committed to growing and fostering its business unit in MENAT, servicing the region with its programmatic tools and products.

Lee Puri, Global Chief Growth Officer and Co-founder, MiQ, said: “We are incredibly excited to have Wassim join us as Managing Director of MENAT. MiQ has been operating in the region for almost three years, and Wassim’s appointment is a testament to our ongoing commitment to shape MiQ as the leading programmatic media partner in MENAT.” 

Mneimneh officially assumed his role this year. His immediate plans include orchestrating market presence initiatives, forming strategic alliances, and aligning MiQ with the unique needs of the MENAT region.