By Jalaja Ramanunni
The influencer marketing industry in the Middle East is expected to be worth $1.3 billion in 2023 as brands shift their marketing budgets from TV, print and outdoor to influencer marketing.
According to YAAP’s new report titled, ‘The State of Influencer Marketing in UAE, marketers have identified influencer marketing as a key priority for their brand, ranking it second only to social media.
In 2023, the budgets allocated for influencer marketing have significantly increased, with over 75 per cent of marketers diverting their investments from TV, print, and outdoor advertising towards influencers.
The report highlights the competitive edge of the UAE in in
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