Y&R Dubai was tasked with promoting video game Resident Evil 5 (RE5) and chose to help fans feel the heightened sense of terror that the new version provides. In the true spirit of RE5, Y&R wanted to show how gamers would fear the daylight as much as they feared the shadows before. So each ad in the campaign captures the post apocalyptic landscape and the dread that awaits survivors.
Project Zombieland
Client Microsoft Xbox 360/Resident Evil 5
Brief Promote the latest version of video game Resident Evil
Creative agency Y&R Dubai
Global creative director Michael Blore
Creatives Shahir Zag, Komal Bedi Sohal
Photographer Clive Stewart
Illustrators Andrew Newman, Wayne @ Dxf
Planner (creative agency) Nadine Ghossoub
Exposure Print
