By Jalaja Ramanunni
Merkle has named Omar Khan as their new Head of Data & Analytics of the MENA business. Merkle is dentsu’s data-driven, customer experience management company.
Khan’s appointment coincides with local and regional businesses’ ongoing digital transformation. Khan will oversee the innovation and development of analytics products in his new position. He will also promote the adoption of analytics, cloud computing, and data engineering within Merkle and dentsu’s media and creative brands.
Khan tells Campaign, “Data and analytics have become essential tools and the backbone for advertisers and marketers in today’s digital landscape. There are lots of vendors with p
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