Mercedes-Benz Cars Middle East (MBCME) has appointed Taniya Chandra as the new Head of Marketing & Communication. Her responsibilities extend across the Mercedes-Benz General Distributor (MBGD) network.
Headquartered in Dubai, MBGD is the central hub overseeing and steering strategy and business transformation, aiming to improve business operations and communication across Central Eastern Europe (CEE), the Middle East, Africa, Latin America (LATAM), and Southeast Asia (SEA).
Chandra succeeds Natalie Thompson, who has taken up the position of CEO of Mercedes-Benz Romania.
Chandra is an engineering graduate from Singapore and possesses a diverse portfolio of international experience. The group says she is an inspiring, self-driven, target-oriented, yet empathetic leader. She truly empowers her teams to push boundaries, reimagine engagement, and deliver memorable and unique communications and customer experiences.
Chandra said, “I am excited and honoured to take on this role at Mercedes-Benz Cars Middle East. As Head of Marketing and Communication for MBGD.”
Her journey with Mercedes-Benz began as part of the group’s ‘Leader’s Lab’ management program. Since then, Chandra has embraced transformational roles to drive active change and innovation through dynamic shifts in the industry.
Having grown up and worked in the region previously, she possesses a deep understanding of the market and brings a wealth of global experience to her role.
Chandra says her professional journey reflects a commitment to drive positive change, enable sustainable business growth and maintain an unwavering focus on delivering meaningful and impactful marketing campaigns and customer experiences.
“I am deeply committed to crafting a strategy that intertwines our diverse portfolio of luxury brands and our innovative product line with the captivating stories and experiences of our customers,” she said.
Chandra’s appointment underscores Mercedes-Benz’s commitment to foster leadership talent within the organization and ensure a clear focus on customer centricity across business operations.
Mercedes-Benz is poised to redefine the future of marketing and communication, setting new benchmarks for creativity and experiential storytelling in the automotive industry.
“I am grateful to collaborate with a very talented team and valued customers on this exciting journey,” said Chandra.
