fbpx
DigitalEditors' PicksFeaturedMarketing

Mentorship: the DEI tool that changes everything

Leaders talk to Campaign Middle East about how mentorship is key to bridging the gap between intention and effectiveness, and why it’s essential for DEI to become meaningful.

Leaders talk to Campaign Middle East about how mentorship is key to bridging the gap between intention and effectiveness, and why it’s essential for DEI to become meaningful.
Through Campaign Middle East’s extensive International Women’s Day coverage earlier this year, leaders across the industry voiced the need to go beyond the typical diversity, equity and inclusion (DEI) conversations to focus on real, lasting change. DEI is often loud, well-meant, yet vague. So, how do we move past the noise? What real, tangible changes can we implement that open doors and walk the talk beyond mere tokenism?
In conversation with wo


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.