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Anup Oommen
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MENA region is leveraging sustainability for effectiveness: WARC report

Anup Oommen
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A new report titled Sustainability in the WARC Effective 100, published by WARC in partnership with Thomas Kolster, explores how sustainability work – whether defined as social or environmental – shows up in ten years of the Effective 100 Rankings.

WARCAccording to the report, environmental themes prioritise reducing waste, supporting local businesses, and finding new routes to growth via the circular economy.

The MENA region is showing great opportunity for engaging on sustainability, and is making the case that a focus on sustainability – even during uncertain times – is effective.

A new report titled Sustainability in the WARC Effective 100, published by the World Advertising Research Centre (WARC) in partnership with global sustainability marketing expert Thomas Kolster, explores how sustainability work – whether defined as social or environmental – shows up in ten years of the Effective 100 Rankings (2014-24).

The research evaluates a decade of most effective campaigns – and demonstrates how sustainability punches above its weight. The report analysed 10 years of WARC Rankings


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Tags:Babyshopcreative effectivenesscreativityEffective 100 RankingseffectivenessEnvironmental Sustainabilityfemale empowermentGoodvertising AgencyLandmark GroupMitin Chakrabortyretailsocial sustainabilitysustainabilitySustainability in the WARC Effective 100Thomas KolsterWARCwaste reduction
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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