Bassel Kakish has been the CEO at Publicis Groupe Middle East & Turkey for 2 years. His favourite hobby is building LEGO Star Wars with his kids.
I’ve had the privilege of standing at the forefront of the advertising and marketing industry, observing its transformative shifts and dynamic evolution. From the rise of digital media to the profound challenges posed by the Covid-19 pandemic and unparalleled global political unrest, our industry has navigated a myriad of changes.
Amid this backdrop, one foundational truth has remained steadfast, the invaluable role of talent. It’s the dedication, creativity and expertise of our professionals that have been our guiding light, ensuri
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