Between July 21 and July 23, 2025, Amazon withdrew from virtually all Google Shopping auctions in major global markets, including the United States, the United Kingdom, and Germany.
The dramatic move was first brought into sharp public focus by Mohammed Sajjad, Chief Marketing and Digital Officer at Azadea Group, who wrote, “Amazon didn’t reduce bids. Didn’t trial a new format. They vanished from approximately 60 per cent of Google Shopping auctions. Overnight. Global. Coordinated.”
This development follows a 50 per cent reduction in Amazon’s Google Shopping ad spend in the United States in May 2025, suggesting that the July move was the culmination of a carefully orchest
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Tags:AdvertisingAI-powered shopping assistantAmazonAsim ShaikhAssembly MENAautomated ad placementsAzadea GroupBilal AdhamChalhoub GroupChris Bishopcompetitive signalsCRMDarine Sabbaghdigital advertisingDP worldFaheem AhmadFaisal DeanGoogleGoogle LensGoogle ShoppingGoogle Shopping AdsiHerbInhouse Agencylogged-in usersMohammed SajjadNasser OudjidanePerformance Maxperplexity AIpp installsproduct discoveryRasha Hamzehrepeat sessionsSquatwolfTappertraffic flowsvisual searcheszero-click queries
