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Memac Ogilvy creates Eidiya film for Emirates NBD


Memac Ogilvy creates a video for Emirates NBD for Eid Al-Adha, emphasizing the tradition of Eidiya.
“We wanted to create a strong connection with the Emirati community and culture for Eid Al-Adha,” says Cristiano Tonnarelli, Group Creative Director, Memac Ogilvy MENA.
After almost two years particularly hard for kids, the team at Memac Ogilvy wanted to remember parents that childhood must be preserved in these hard times.

The ritual of Eidiya is at the base of the story and this film took a completely different approach to celebrate Eid, adding a touch of irreverence, with some cheekiness and irony.
Creative Credits
Emirates NBD

Moadh B

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