Leo Burnett Cairo is to turn its successful ‘El Hakika El Mora’ advertising campaign for Egyptian broadcaster Melody into a feature-length movie.
The campaign, called ‘The Bitter Truth’ in English, first aired in April and new episodes have been released on a regular basis, with YouTube viewership measured in the millions. The fifth and final instalment was released this month.
In June, Leo Burnett Cairo won a silver and bronze at Cannes for its ‘The Mother of all Foreign Films’ body of work for Melody Aflam.
The screenplay for the movie has already been finished and Mohamed Hamdalla, Leo Burnett Cairo’s executive creative director, said the agency was about to go into pre-production. “The Melody film is a continuation of
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