Omar Oakes
MediaCom is launching MediaCom Creative Systems, a global division that will aim to bring media and creative back together using data and technology.
It will be led by Stef Calcraft, the Mother co-founder who joined the WPP network in 2019 as global chief executive, creative transformation.
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MediaCom had already launched Creative Systems in its Australia and US regions in 2019, but now staff with global roles will join a global Creative Systems leadership team.
The leadership wil
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