KSA: McDonald’s has become the first company in the MENA region to use a Snapchat Lens for a recruitment campaign. Launching during the month of October, and targeting Saudi Nationals, the aim of the campaign was to fill 850+ positions across multiple roles including manager trainees, guest experience leaders, baristas, accountants, administration coordinators, HR specialists, delivery drivers and service crew.
The campaign was a huge success and received in excess of 42,000 responses- smashing its expected goal of 10,000 applications. The quick service restaurant chain wanted to appeal to potential team members in the Kingdom and make it easy for them to submit their applications.
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