Mcdonald’s weather-responsive ads
McDonald’s Qatar took a different approach to their summer coolers campaign by using weather-responsive out-of-home ads.
It invited passersby to “cool down” with its summer coolers by leveraging the hot temperatures in the country.
The campaign leveraged the heat of the summer to position the Summer Coolers line-up as a source of relief and refreshment for consumers.
The brand and its creative agency, Saatchi & Saatchi Qatar, tapped into the insight that during peak summer, temperature is often at the top of the mind for consumers.
In order to bring the campaign to life w
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