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McCann Health Dubai and Astrazeneca launch Neb Adventures to calm children during nebulization


With cases of asthma rising in the UAE (before and during Covid-19), an often-unspoken-of problem is that of children getting nebulization treatments. It’s a traumatic experience for young children first and foremost, and also for their parents. Nebulization treatment is spent in managing the child and half the medication is not inhaled correctly.
To turn 6 minutes of treatment into 6 minutes of engaging fun, AstraZeneca launched Neb Adventures.
Created with a team of paediatricians, Neb Adventures is an entertainment series that guides children through a set of interactive games


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