By Eleanor Dickinson
Etihad Airways has terminated its six-figure global advertising account with M&C Saatchi after five years, following a review.
The United Arab Emirates’ national carrier will split creative duties between its incumbent agencies, including global digital and social marketing account holder Cheil, and its own in-house division.
It is understood that the Abu Dhabi-based airline will not be putting the account to pitch.
Scott Feasey, CEO of M&C Saatchi UAE, said: “Our statutory five year contract with Etihad has come to its end, and both parties have agreed not to renew for another five years. It’s been a fantastic partnership that has seen the airline develop int
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
