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Diwali 2016: Western Union reaches out with Dubai agency


Dubai-based advertising agency Tamra C2 has launched a global campaign for money transfer company Western Union.

The film, shot in cosmopolitan Dubai and rural India, showcases how Indians living and working abroad have made loved ones’ Diwalis brighter through transferring money.

The film aims to reach out to Indians living across the world, from the US and Europe to the Pacific. Diwali, also called the Festival of Lights, takes place on October 30.